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title: Configuration – Google Analytics
source: https://wpdoc.webkul.com/woocommerce-marketplace/documentation/configuration-google-analytics.html
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# Configuration – Google Analytics

<a class="doc-image-link" href="./assets/google-analytics-map.webp"><img src="./assets/google-analytics-map.webp" alt="Google Analytics and Map" /></a>


The **Google Analytics** feature allows the admin and vendors to track website and product performance using Google Analytics (GA-4).

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## Google Analytics Overview

- Helps analyze customer behavior and store performance
- Tracks product views, purchases, and sales data
- Supports real-time analytics and debug mode

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## Google Analytics Settings

### Enable Google Analytics

- Enable to populate Google Analytics data on the marketplace

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### Measurement ID

- Enter the Google Analytics **GA-4 Measurement ID**
- Can be obtained from the Google Analytics account
- [Click here to learn how to get the Measurement ID](https://wpdoc.webkul.com/documentation/google-analytics.md)


### Allow Vendor to Use Google Analytics

- Enables vendors to connect and use their own GA account
- Vendors can track their individual store performance

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### Enable Tracking Events

- Enable required tracking events:
  - View Item Event
  - Purchase Event

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### Enable Debug Mode

- Enables real-time event tracking
- Allows admin and vendors to:
  - Verify events instantly
  - View data in GA-4 Debug View

<a class="doc-image-link" href="./assets/gc-4-debug.webp"><img src="./assets/gc-4-debug.webp" alt="GA-4 Debug Mode" /></a>

<a class="doc-image-link" href="./assets/gc-4-debug-b.webp"><img src="./assets/gc-4-debug-b.webp" alt="Real-Time Purchase Data" /></a>

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## Google Map API

- Admin can add the Google Map API key
- API key must be generated from the Google Cloud Console

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## Supported Analytics Data

### Product Performance

- Product revenue
- Unique purchases
- Quantity sold
- Average price
- Average quantity

### Sales Performance

- Transaction ID
- Revenue
- Tax
- Shipping cost

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