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title: Vendor Shop Followers
source: https://wpdoc.webkul.com/woocommerce-marketplace/documentation/vendor-shop-followers.html
---

# Vendor Shop Followers

<a class="doc-image-link" href="./assets/shop-follower.webp"><img src="./assets/shop-follower.webp" alt="Shop Follower Icon" /></a>

The **Vendor Shop Followers** feature allows vendors to engage directly with buyers who follow their shop by sending notifications and updates.

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## Shop Followers Overview

- Buyers can follow a vendor’s shop directly from the **product page**.
- A buyer becomes a shop follower by clicking the **heart-shaped icon** on the product page.

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## Manage Shop Followers

- Vendors can view all their shop followers under the **Shop Followers** section in the vendor dashboard.
- This section displays the complete list of followers associated with the vendor’s shop.

**Reference Media:**

<a class="doc-image-link" href="./assets/followers.webp"><img src="./assets/followers.webp" alt="Shop Followers List" /></a>

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## Send Notifications to Followers

- Vendors can send notifications to their shop followers to:
  - Share updates.
  - Promote new products.
  - Inform about offers or announcements.
- To send a notification:
  - Select one or more followers from the list.
  - Click on **Send Notification**.

<a class="doc-image-link" href="./assets/send-notification.webp"><img src="./assets/send-notification.webp" alt="Shop Followers List" /></a>


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## Notification Popup

- A popup window appears to enter the notification details.
- After entering the required information:
  - Click **Send Mail** to dispatch the notification email to the selected followers.

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## Benefits

- Helps vendors build stronger relationships with customers.
- Improves engagement through direct communication.
- Enables quick promotion of products and updates.

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