Configuration – Google Analytics

Google Analytics and Map

The Google Analytics feature allows the admin and vendors to track website and product performance using Google Analytics (GA-4).

Google Analytics Overview

  • Helps analyze customer behavior and store performance
  • Tracks product views, purchases, and sales data
  • Supports real-time analytics and debug mode

Google Analytics Settings

Enable Google Analytics

  • Enable to populate Google Analytics data on the marketplace

Measurement ID

Allow Vendor to Use Google Analytics

  • Enables vendors to connect and use their own GA account
  • Vendors can track their individual store performance

Enable Tracking Events

  • Enable required tracking events:
    • View Item Event
    • Purchase Event

Enable Debug Mode

  • Enables real-time event tracking
  • Allows admin and vendors to:
    • Verify events instantly
    • View data in GA-4 Debug View

GA-4 Debug Mode

Real-Time Purchase Data

Google Map API

  • Admin can add the Google Map API key
  • API key must be generated from the Google Cloud Console

Supported Analytics Data

Product Performance

  • Product revenue
  • Unique purchases
  • Quantity sold
  • Average price
  • Average quantity

Sales Performance

  • Transaction ID
  • Revenue
  • Tax
  • Shipping cost