Do I need to update permalinks?

Yes, it's mandatory. The plugin adds vendor, shop, and Seller Central pages that only work once the rewrite rules are refreshed.

What to do

  1. Go to Settings → Permalinks.
  2. Set the structure to Post Name.
  3. Click Save Changes (this refreshes the rules even if the setting already looked correct).

Skip this and vendor pages return 404 Not Found.

Still need help?

Already seeing 404s? See Vendor pages return 404, or open a ticket.

Related: Install & activate · Vendor pages return 404