Vendor / marketplace pages return 404

Vendor dashboard, shop, or Seller Central URLs show 404 Not Found. This means the permalink rewrite rules haven't been refreshed since installation.

Fix

  1. Go to Settings → Permalinks.
  2. Set the structure to Post Name.
  3. Click Save Changes. This flushes the rules even if the setting already looked right.

Still need help?

If pages still 404 after this, open a ticket with the exact URL that fails.

Related: Do I need to update permalinks? · Installation guide