Social Sharing
Buttons to share auctions to Facebook, Twitter / X, WhatsApp, Pinterest, LinkedIn, and email.
Where it appears
| Surface | Default |
|---|---|
| Single auction page | yes |
| Auction list / archive | optional (per-card) |
| My Auctions → Won tab | yes (share your win) |
| Email templates | optional |
Configure
Auctions → Settings → Smart Features → Social Sharing
| Field | Effect |
|---|---|
| Master enable | on / off |
| Visible platforms | Facebook, Twitter, WhatsApp, Pinterest, LinkedIn, Email, Copy link |
| Button style | Pill / icon-only / text+icon |
| Position | Below bid form / sidebar / floating |
| Open Graph image | Override default product featured image |
Per-auction overrides available in Add Auction.
Open Graph (OG) tags
The plugin auto-injects OG tags on every auction page so shared links render rich previews:
<meta property="og:type" content="product" />
<meta property="og:title" content="Vintage Rolex Submariner" />
<meta property="og:description" content="Original 1963 Rolex Submariner. Auction ends..." />
<meta property="og:image" content="https://yoursite.com/wp-content/uploads/.../rolex.jpg" />
<meta property="og:url" content="https://yoursite.com/product/vintage-rolex/" />
<meta property="product:price:amount" content="5500.00" />
<meta property="product:price:currency" content="USD" />
Plus Twitter Card tags:
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="..." />
<meta name="twitter:image" content="..." />
These render correctly on Facebook, Twitter, LinkedIn, Slack, Discord, etc.
Share text templates
Customize the share text per platform:
Tracking shares
Each share button can include UTM parameters automatically:
| Param | Value |
|---|---|
utm_source | facebook / twitter / whatsapp / etc. |
utm_medium | social |
utm_campaign | auction-share |
utm_content | auction-{id} |
This lets you track share-driven traffic in your own analytics tool.
Native share API
On supporting devices (mobile mostly), the plugin uses the Web Share API instead of platform-specific buttons:
This opens the OS-native share sheet (iOS / Android). Falls back to platform buttons on desktop browsers.
Pinterest specifics
Pinterest requires a data-pin-do="buttonPin" markup. The plugin's Pinterest button:
- Uses the auction's featured image as the pin source
- Pre-fills the description from auction metadata
- Tracks the pin via the standard Pinterest tag
For mobile sharing:
- Tap WhatsApp button → Opens WhatsApp with pre-populated message
- Web users see a QR code to scan
Privacy
- Buttons load on click (not on page load) — no third-party JS until user interacts
- No tracking until share is initiated
- No cookies set by share libraries unless platform-specific (e.g. Pinterest tag)
If you have strict GDPR / privacy requirements, set:
Reporting
Reports → Social tracks:
- Shares per platform
- Click-back rate (visits driven by shared links)
- Conversion rate (shared link → bid)
This requires UTM tracking enabled.
Common questions
"Can I disable specific platforms?"
Yes — uncheck them in Settings. Or programmatically:
"How do I add a 'Share win' email after a win?"
The "Auction won" email template (notifications) includes share buttons by default. Customize the template in WC → Settings → Emails.
"Why doesn't my Open Graph image appear correctly?"
OG images need:
- ≥ 600×315 px (1200×630 ideal)
- Public URL (not behind login)
- Cache invalidation on the platform (Facebook OG debugger lets you re-scrape)